When you look at marketing from a cold, strategic perspective, it’s easy to lose touch. Each decision becomes more about numbers, and less about the real people browsing your website. As a freelance copywriter, I believe in a human-centred approach to marketing. Learn how to apply these principles to improve the performance of your landing pages.
You’ve spent countless hours refining your site to pull in quality online traffic. Slaving away at your labour of love, you’ve become a master SEO hacker and, from the hundreds of visitors streaming in from paid traffic and campaigns, you’ve also become the verifiable Don Draper of online advertising. You’re on top of the world – ready to dominate your niche and send the competition scurrying to the corners of Google. Then the bubble pops.