Home page copy & wireframing to create a compelling experience for visitors. I wrote clear, empathetic copy that agitated the target demographic’s pain points (micro-managing, chaos of scaling their business) and positioned DeviseOps (workflow optimization) as the solution.
Directed the entire content strategy, website structure and copywriting for ProductHQ, a product management tool for product managers to develop better products. I took an in-depth approach to this project, interviewing key team members and exploring the tool myself to get a grasp of the product.
Engaging copy that captured the client's USPs as a tight-knit conversion optimisation agency and made sure to speak to small to medium-sized businesses. This involved extensive customer research to capture the right pain points and speak in the most relevant tone.
Fun, conversational landing page copy to help Zoom Scooters sell their newest release; the Zoom Stryder. I was deeply-involved in the layout, design, and information architecture of the web page to maximise conversions.
Create a beautiful landing page targeting small business owners. Convince them to pick bespoke web design and development to help grow their business and, in turn, increase Vividmotion's leads and conversions with action-oriented copy.
A rewritten home page to simply and concisely capture Selbourne's USPs as a market research advisory service. I helped convince PSPs (Payment Service Providers) to request a consultation by emphasising the potential of smart data to redefine their strategies and open up new opportunities in their financial niches.
A simple, ‘human’ home page that succinctly communicates the benefits of Techible's tech support in a jargon-free manner. Create a rapport with prospects with a friendly, relatable tone. Convince prospects to use the service by focusing on Techible's simplified, zero-hassle work process.
Uscreen needed to communicate their massive suite of services in a simplified manner. I completely rewrote their home page to focus on the multiple benefits of their video editing and marketing platform and created a new lead magnet to increase conversions.
I wrote simple, engaging copy for HypnoHelper - a tool that helps hypnotherapists easily record therapy tracks for their patients. I used warm, empathetic, jargon-free language to engage with the target audience (30-60 year old professionals, not tech-savvy).
East By Nest needed a beautiful landing page that built trust, answered questions and relieved any feelings of doubt about moving for their prospects. I helped grow their list of prospects with compelling, empathetic language and a desirable call-to-action.
Elegant, sophisticated copy for Perl, a luxury electronic cigarette brand. They needed to connect with their target audience (20-40, middle-class, mostly men) and convince them to purchase or pre-order a Perl.
From their projects page to their 'about' page, I wrote copy that captured Full Bundle's unique brand identity and simultaneously engaged small businesses with a fun, quirky tone. Their website is award-winning, and has appeared on Hubspot, among other prominent blogs and websites.
Friendly, engaging copy for Insightly, a mobile and web app development agency. I made sure that I captured the key benefits of their service while staying consistent with the brand’s casual, off-beat identity.
Concise copy that cut through the jargon and captured the most key, desirable points for Magalix. They help optimise cloud storage, and needed to communicate difficult USPs in an easily-understandable manner.